I am Virginie Bapaume, the founder of the vegan nail polish brand 23Beauty Paris. The brand celebrated its 1st year, in July 2022. I have had a communication agency for more than 10 years focused on digital, inclusion and diversity. I also have an association, Beauté plurielle, always on the theme of inclusion in the world of beauty. This is the common point of all my projects, whether in my partnerships or for my articles written for Elle.fr and auféminin.com as a freelancer. Just before that, I worked for 10 years at Allociné.
23Beauty is the brand I've always dreamed of: easy, convenient to use, fun and safe in its formulation but also truly inclusive. It is vegan, and labeled PETA. Often, I am asked, but vegan nail polish, why? At first, it is the brand that is vegan for the current and future references. In addition, we pay attention to the origin of our ingredients, including certain dyes. For the varnish, we also speak of the bristles of the brush.
It is a 100% inclusive brand, whether for our customers or our partners: gender, origin, age, disability, LGBT community. The brand is for everyone.
The people I surrounded myself with to create the brand, our photographers, our partner factories reflect this diversity in all its dimensions.
And finally, it's a fun brand, which relieves guilt, which does not advocate perfection but which invites you to have fun, and to take care of yourself, above all. We are Time for the planet shareholders and we have a forest with Ecotree.
It's hard ! We have colors that are best sellers and new ones that are favourites. But, if I had to name one, it would be our oil . With 98% natural ingredients, it softens the cuticles, while strengthening the nails.
I'm a little (a lot) obsessed with radiance and hydration. My routine therefore consists of a Complexion Radiance routine (cleanser, serum, moisturizer and CC Cream, with a scrub and mask once a week). I also do a Jet Peel treatment once or twice a month at the institute. For the body, these are mainly scrubs and nourishing treatments. Regarding my nails, I have a weekly routine to strengthen my nails and promote growth.
No longer eating meat, I make sure I have enough intake to avoid deficiencies . I can do this through food but I also take supplements for my hair, for my nails and for my skin. I do 3-month cures to help with the treatment of pigment spots and for the radiance of the complexion. Black skins are very sensitive to hyperpigmentation and dull complexion, so food supplements can boost luminosity while treating dark spots.
